When you make a SIP in equity:-
It helps you to make disciplined investments
also Helps you in spreading and averaging your cost of purchase
it Removes the risk of timing the market
it Accumulates wealth by investing smalls sums regularly
it reduce the risk of market volatility
But there are a main negative point for icici direct equity SIP that there is no change in the brokerage rates for Equity SIP transactions. Brokerage rates and applicable charges applicable for Equity SIP transactions would be the same as your cash transactions.
And you knew that brokerage of icici direct is very high and without brokarage rebate this SIP offer is sense less